Selling your home should not be a gamble.
A good sale starts with the right price, the right launch and a process that keeps moving after the listing goes live.
No obligation to appoint us because we valued the property.
We will not overprice your home to win the instruction.
A high asking price can feel like good news in the first meeting.
It feels very different six weeks later when the listing has gone stale, serious buyers have moved on and the next conversation is about a price reduction.
Our job is to give you the most useful answer, not the most flattering one.
We look at:
- recent comparable sales
- competing homes currently on the market
- condition and presentation
- street and micro-location
- buyer demand in your price band
- what your likely buyer is comparing you with
You get a recommended price range and the reasoning behind it.
The final decision remains yours.
The process, from first conversation to transfer
Valuation and strategy
We meet you at the property, understand the reason for the sale and assess the home in its local context.
You receive:
- a researched valuation range
- comparable sales
- competing stock
- recommended positioning
- a proposed launch plan
Mandate and launch brief
We agree the terms of the appointment in writing and confirm:
- asking price
- marketing approach
- access arrangements
- photography
- listing information
- target buyer
- communication expectations
We work best where one agency is accountable for the full sale process. For that reason, our premium marketing model is designed primarily around sole mandates.
Presentation
The property is prepared for market with:
- professional photography
- carefully written listing copy
- a structured image order
- portal-ready information
- social and database assets where relevant
For selected homes, we add video and short-form digital content where it will improve the buyer response.
Launch
Your property is launched across the channels suited to the listing.
Every new enquiry enters our managed pipeline.
During business hours, our target is to respond within 30 minutes.
Buyer qualification and viewings
We qualify interest, schedule viewings and keep the follow-up active.
Where a buyer has viewed your home, feedback is captured and shared with you within 24 hours wherever reasonably possible.
Weekly seller report
Every week you receive a written update showing:
- enquiry activity
- viewing activity
- buyer feedback
- recurring objections
- pricing signals
- marketing actions
- our recommendation for the next seven days
You should never need to wonder whether anything is happening.
Offer and negotiation
We help you evaluate the complete offer, not only the headline price.
That includes timing, conditions, financing, occupation and anything else that affects the likelihood of the transaction reaching transfer.
From acceptance to transfer
Our involvement does not end when the offer is signed.
We keep the transaction visible, follow the key steps, stay in contact with the relevant parties and keep you informed through to registration.
One plan. One accountable team.
When several agencies market the same home independently, nobody owns the complete strategy.
A sole mandate gives one team responsibility for:
- pricing
- presentation
- marketing investment
- buyer follow-up
- feedback
- reporting
- negotiation
- the overall result
It also lets us invest properly in the quality of the launch because we are accountable for the complete process.
We will explain the available mandate options clearly before you sign anything.
You do not have to give ieProp a sole mandate. TheFAQ sets out the alternatives.
You should know what the market is telling you.
A seller report should do more than tell you how many people clicked on an advert.
The useful questions are:
- Are the right buyers enquiring?
- Are they booking viewings?
- What do they think when they see the property?
- Is the price holding up against competing stock?
- Is the listing presentation working?
- What should we change next?
That is the conversation we want to have with you every week.
Sold Stories
The story behind the sale.
Short, practical case studies showing:
- what the seller needed
- how the property was positioned
- what buyers responded to
- what changed during the campaign
- how the transaction concluded
When the property is only one part of the decision
Some sales are straightforward.
Others involve:
- estates
- trusts
- company-owned property
- relocation
- family restructuring
- a business sale
- a wider wealth decision
ieProp sits inside Ingenious Group, which means there is broader professional capability around the property business when a transaction becomes more complex.
Any separate professional service is handled as a separate engagement where appropriate.
Working out what a sale will cost you?The calculators cover bond repayments and transfer costs.
Start with a valuation.
No pressure. No inflated promise. Just an evidence-based view of your home and the market around it.